For the first time, a Keeping Running pop-up store appeared in Suzhou. From Feb 1 to Mar 15, visitors to Star Mall in SIP have the chance to enjoy an immersive experience related to the popular Chinese reality show broadcast on Zhejiang TV.

It is learned that a tour of Keeping Running pop-up stores has been launched since Jan 17, covering 10 cities including Nanchang, Chongqing, Tianjin and Wuhan.

In Suzhou, the pop-up store offers the best-selling and limited-edition merchandise. Fans can pose in front of the city-themed collage wall, name tag wall and selfie booths for photograph and take photos with life-size character cutouts from the show, capturing both fun memories and perfect social media shots.

February 1, 2026